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What is Heat not Burn technology?

  • What is Heat not Burn technology?

The primary reason that cigarettes are bad for you is the combustion of the tobacco which releases many harmful chemicals such as carbon monoxide and hydrogen cyanide. Too many to list but you can read about those here: https://en.wikipedia.org/wiki/Tobacco_smoke
Heat not Burn technology avoids combustion by heating tobacco to a temperature (around 350 degrees C) which is not hot enough for combustion to occur but is sufficient to vapourise the tobacco

  • Is using Heat not Burn technology less risky than smoking cigarettes?

Yes. Studies have shown that HnB vapour releases significantly less of most of the chemicals in tobacco smoke, and none of the combustion emissions. You can read more about this here: https://www.churnmag.com/news/dr-farsalinos-new-study-destroys-old-anti-vaping-argument/

  • Is using Heat not Burn technology less risky than vaping?

Unlikely. Vaping separates nicotine from tobacco altogether. There are harmful chemicals released by HnB that are not present in any concentration in e-liquid vapour. These levels are far lower than those found in cigarettes but they do represent a potential risk

  • Has Heat not Burn been studied as extensively as vaping?

No, but there is already a body of research showing that it represents a reduced risk relative to smoking cigarettes. Heavy reading but more information is available here: https://tobaccocontrol.bmj.com/content/early/2019/01/28/tobaccocontrol-2018-054419

  • What about second hand effects?

While second hand emissions from HnB are of reduced risk compared to second hand smoke, both nicotine and carbon monoxide are present, albeit at reduced levels. More information here: https://www.ncbi.nlm.nih.gov/pubmed/28904270

  • Why is Hawke's Bay Vapour selling Heat not Burn technology if you are unsure whether it is as safe as vaping?

At Hawke's Bay Vapour we want as many people as possible to switch away from combustible cigarettes. We support people doing that by any means available, whether it is vaping, Heat not Burn, snus, patches or even cold turkey. We don't presume to tell people that there is a right or a wrong way to switch. As passionate as we are about vaping, we recognise that there are some people for whom vaping does not work as a way to switch away from cigarettes. If Heat not Burn allows us to help some of those people, why not offer it as an option?

  • What HnB products will you be selling?

Initially we will be selling the IQOS system produced by Philip Morris (PMI). More info here: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system

  • Aren't you just playing into the hands of big tobacco?

This has been a major concern of ours, and in fact it has taken 6 months from the first time PMI (Philip Morris) approached us for us to agree to stock their products. We have been clear with them that we will not be pushing their products except in cases where vaping is not working or when customers specifically ask for the products. We will also be selling HnB hardware made by non-tobacco companies, where we can verify that these products reliably do not heat the tobacco to combustion levels.

  • Is Heat not Burn as cheap as vaping?

Not at all. While it is somewhat cheaper than smoking, you will pay more for both hardware and consumables should you choose to use HnB products

  • Want to know more about HnB?

Please come and talk to us in our shops or contact us on social media or via email at sales@hbvapour.nz


Press enquiries to melissa@hbvapour.nz